A boutique marketing studio for pet brands ready to lead.
Imagine if running a stellar campaign for your pet brand were easy?
You’ve built the brand pet parents love.
You have a five-star product.
And yet, marketing feels like walking a lazy cat;
slow, directionless, and confusing to all involved.
Then, when you outsource your marketing, the confusion amplifies, with:
15 freelancers from Fiverr to wrangle
An impressive yet clueless marketing agency to coach on what makes pet parents tick
A dwindling marketing budget drained by hourly fees
Well, you’re in luck.
Writer’s Pet is not your average pet marketing agency.
We’re a boutique campaign studio that creates scroll-stopping campaigns, without the hand-holding.
Come to us for creative direction, campaign design, pet copywriting, social, email marketing, and ad copy, all wrapped in one neat, bespoke, fixed-price package.
No fluff. No chaos. Just results.
The brains.
The storyteller.
The pet nerd with a lint roller in every room.
Hi, I’m Olivia and I’m the Creative Director and Pet Marketing Strategist at Writer’s Pet. I have over 10 years of professional copywriting experience and grew up in a house full of animals. I’m talking dogs, cats, guinea pigs, chinchillas, rabbits, goldfish, snakes — you name it.
But all pet marketers say that, don’t they?
Here’s what’s different.
After four years in the trenches as a pet content writer—writing for the likes of Purina, Gentle Dog Trainers, and Rufus & Coco—I kept seeing the same issues:
Pet parents are a pretty unique bunch, and not every marketing pro understands them.
Onboarding a freelancer into the ecosystem felt slow and not worth the hassle.
CMOs and founders felt stretched and overwhelmed when it came to marketing.
So I built Writer’s Pet with one goal in mind: making pet marketing easy for pet brands ready to lead.
Whether you’re launching something new, rethinking your brand, or need a seasonal campaign that stands out, we’re here to help you make waves.
Scroll on to see how we can help.
Our Services
-
Need a refresh?
We’ll rethink your brand from the inside out; messaging, visuals, website, email, socials, and go-to-market strategy all handled in one clear, creative sprint.
From £8,500
-
Launching something new?
Whether it’s your first product or extending your offer, we’ll craft a sharp strategy, launch content, and conversion-focused assets to get eyes (and paws) on it
From £6,500
-
Holiday marketing, handled.
We design and run tailored seasonal campaigns, including overall strategy, content planning, email flows, social captions, and ad copy, so you can skip the chaos and reap the rewards.
From £3,000
We can also help with…
-
Campaign design
Content marketing strategy
Content calendar creation
Brand messaging
Messaging audits
-
Website copy
Landing page copy
Product description copy
SEO/AEO/GEO-optimised blogs
-
Lead magnet creation
Email marketing strategy
Email management (segmentation, mailing, welcome & retargeting flows)
Email newsletter design
-
Social media strategy
Social media templates (design and captions)
Influencer briefs
Featured client
Purina’s pet tech accelerator lab, Unleashed by Purina, came to us for one small campaign in 2024.
Now, we run their content strategy, email marketing, and blog to nurture their audience of over 3,000 pet tech founders, stakeholders and investors.
How We Work
PITCH
We start with a consultation call and a bespoke proposal for our services. Once the deposit is paid, we present three original campaign ideas tailored to your brand and within the scoped deliverables in our proposal. We present these in a Loom video for easy sign-off from all stakeholders.
PLAN
Once you’ve chosen your campaign, we build the content plan and messaging guide in a Notion portal your team can access. If we are handling execution, our team will use the content plan as our modus operandi during the campaign.
EXECUTE
We project manage our creatives to deliver the campaign from beginning to end. Whether that’s creating and scheduling social media posts, crafting fresh landing page copy, or writing a new email flow, leave it to us to deliver high-quality work on time and with minimal fuss.
Who we work with
-
Pet Food Brands
Turn shelf surfers into loyal fans with campaigns that stand out.
-
Pet Tech Brands
Educate and delight future users with high-performing copy.
-
DTC Pet E-commerce Brands
Get ahead of the seasonal chaos with our streamlined marketing support
LET'S TALK
LET'S TALK
If you’re ready to simplify your marketing and build campaigns that pop, book a call with Olivia using the link below.
Or fill in the form and we’ll respond within 48 hours.
Got questions? Head to the FAQs page for more details on our process.
We’re excited to work with you!
The Blog
Musings on effective pet marketing strategies, growth hacks, and pet industry trends.
Looking for a pet writer to help your business grow with expert words?
I’m here to help! This guide will walk you through exactly what you need to do to find a writer for your pet business.